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Industrial Design for Users, Products, and their Environments
Car Diffuser Branding & Package - Witches Pot
project scope - Design Research&Planning, Design Concept
client - AEGIS AutoLab Co.,Ltd
The package design concept targets young female drivers in their 30s or women selecting gifts. Using vibrant purple as the main color, we incorporated cute and playful graphics.
concept : #witty#cute#contrast
The car diffuser package design project was inspired by the shape of a diffuser product that evokes the image of a cute witch. The main graphic of the package design visualizes cute and fun elements inspired by the shape of a large witch's cauldron(pot) filled with various spices, reminiscent of a magical potion.
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